Local Search Marketing: New Challenges, New Opportunities

It’s tempting to think of local search as merely a subset of a broader search marketing campaign, but best results come with tactics specifically tailored to the uniquely nuanced needs of searchers looking for local information and services. In today’s SearchDay article, Local Search Marketing Tactics, Shari Thurow covers a recent Search Engine Strategies panel where experts discussed the unique opportunities and challenges of local search advertising, and offered tips for maximizing both paid and organic search marketing efforts on the local front.

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