Calling for Conversions

Pay per click advertising campaigns are great, if you have a web site with a landing page, product offerings and other meaningful information for consumers. For advertisers that don’t have a web site, however, there’s little incentive to participate in a paid search campaign.

Until recently, that is. The past year has seen the emergence of a new type of paid search advertising program that doesn’t require merchants or service providers to have an online presence. In Tuesday’s SearchDay article, Pay-Per-Call: A New Avenue for Search Marketers, guest writer Heather Lloyd-Martin covers a recent Search Engine Strategies panel where the pioneers of this new marketing format talked about how it works, and why it’s particularly appealing to the millions of local advertisers that don’t have a web site.

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Robot sitting on a bunch of books. Contains clipping path
A picture of the 'Springfield Shopper' newspaper from The Simpsons, bearing the headline "LOCAL MAN LOSES PANTS, LIFE"
A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
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