Google: The Business

Ben Elgin at Business Week asks if Google is a one-trick pony?

…a handful of analysts increasingly are questioning whether Google’s laser-like focus on search may be something of an Achilles’ heel. Google remains almost entirely dependent for growth on search — a business that’s poised to slow. In the maturing U.S. market, Forrester Research Inc. predicts growth will drop from 45% to 30% this year.

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A photograph of an advert for Google Voice on the London Underground, at the station Gloucester Road. The poster spells out the stop name as it's pronounced, "glos-tuh rode", and underneath reads, "Say it to get it. Google voice search for mobile".
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Google I O 2016 on Google
A graphic showing the old Google logo superimposed over a faint search results page.