Contextual Ads As Search Alternative

Contextual ads aren’t search, but being sold alongside search means that search marketers may tap into them as a way to gain more traffic.
Marketers Split on Contextual Ad Effectiveness from ClickZ takes a brief look. Don’t expect search-like
conversion, but also remember that if they convert higher than your cost, contextual ads can still be great.

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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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