Contextual Ads As Search Alternative

Contextual ads aren’t search, but being sold alongside search means that search marketers may tap into them as a way to gain more traffic.
Marketers Split on Contextual Ad Effectiveness from ClickZ takes a brief look. Don’t expect search-like
conversion, but also remember that if they convert higher than your cost, contextual ads can still be great.

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A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
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