Claria, the company behind the Gator eWallet software, has
released new search relevancy ratings today examining how the top search listings on Google, MSN
and Yahoo compare to pages the company says its research shows are actually most relevant. More important, the ratings mark the first use of technology Claria hopes will let
it improve the results of major search engines or perhaps offer its own improved search engine.
You’ll find the ratings in this company press release, and I examine them more in the
Claria Unveils Behaviorial-Based Search Ranking article now posted for Search Engine Watch
members. In short, this isn’t a battery of tests that you can take to the bank to know who
is best.
Instead, it’s really meant to showcase the bigger point Claria wants to make. It’s now going public with its RelevancyRank
system that uses behavioral data to determine what it believes are the best pages on the web for any particular term.
Claria computes this by both monitoring the activities of web surfers and searchers through its own software applications and with partnerships it has with publishers. The
company’s plan is that the technology will either be licensed to search providers looking to use its data or it may release its own search engine powered by clicktracking and
behavioral data itself.
More on this “third generation” of clicktracking in this article for SEW members,
Claria Unveils Behaviorial-Based Search Ranking.
Related reading
The merged approach: How combining traditional and digital brings marketing success
Digital is vital to the success of any marketing strategy. Or is it? It's a bold statement but one that is only true if combined with traditional marketing, to really allow brands to effectively dominate the advertising space within their market place, regularly targeting and connecting with the consumer.
IWD 2018: Eight SEO ladies give their advice on being a woman in search
In honor of International Women’s Day 2018, we wanted to highlight the perspectives of women working in SEO, and how – if at all – they think gender affects the industry and the work that they do. Search Engine Watch spoke to eight successful ladies in SEO to find out their thoughts and advice on being a woman in SEO.
Ranker: How to make a Google algorithm-proof website
Any SEO or webmaster who has ever had a website affected by a Google algorithm change – or feared being affected by one – has probably wished that they could find a way to make their website “algorithm-proof”. One site believes it has found the formula.
Mystified by martech? Introducing the ClickZ Buyers Guide series
Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers.