AOL has been on a tear over the past six months, significantly upgrading and enhancing AOL Search (including local and desktop flavors) and also staking out serious claims in vertical search spaces, with Pinpoint Shopping and Singingfish (multimedia).
Today the company has launched Pinpoint Travel, an ambitious travel meta search engine that aims to establish itself as a trusted intermediary for travel providers, agencies and consumers—not a small task.
In today’s SearchDay article, AOL Launches Pinpoint Travel, I take a closer look at this new offering from AOL, describing features for both searchers and advertisers, and frankly, I’m impressed. As I wrote about the relaunch of AOL Search, AOL truly is playing in the big leagues now.
Related reading
Google’s latest algorithm update: did anything happen and what might it affect?
Friday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically.
Google Maps update decides which areas are ”of interest” for users
If we didn't have Google Maps, we’d either never leave our homes for fear of getting lost or we'd have to find our physical maps again.
Online-to-offline search value is exploding with ‘near me’ searches
I thought I would look into a keyword phrase that seems to be growing exponentially, especially as mobile search volume eclipses desktop. That phrase is “near me.”
Yelp targets businesses who threaten negative reviewers with legal action
Online reviews can in some cases make or break a business, so it's no surprise that many businesses take their online reviews very, very seriously.
