Yahoo Posts Ad Guidelines & Ad API Info
Yahoo has posted new guidelines about what’s acceptable in its search advertising plus some information about its long-standing API system for advertisers.
In my Overture Says No To Guns, Sort Of post, I explained how Yahoo needed to assemble an easy guide to
what allowed — and what’s not — in search ads. The new Unacceptable Content page from Yahoo now provides
this guidance. FYI, Google posted a similar guide last year, as explained more in my Google Posts New Ad
Guidelines post.
I’ve also written about the Yahoo API offered to advertisers, something that hasn’t been documented on the Yahoo or Overture sites. They’ve corrected that now, and the new
Overture Web Services page provides more info.
For further background, see my The Overture API: Advertiser Web Services post. Also see the
Yahoo Search Makes APIs Publicly Available post for info about the new API that taps into Yahoo Search,
rather than Yahoo’s advertising system.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now