Writing Search Friendly Web Content

Last week I wrote about eye tracking studies that emphasized the importance of creating content that users respond to favorably after finding pages using search engines. One way to get people reading and interested is to write for your audience—your users— rather than simply trying to tweak your words to rank well. As obvious as this sounds, effective copywriting gets surprisingly little attention in the search optimization community, despite being one of the key elements of overall web site success.

Today’s SearchDay article, Writing for Search Engines, reviews a comprehensive eBook that’s focused solely on the art and craft of creating copy that’s both search friendly and grabs attention, compelling web users to action. It’s an excellent book, and deserves a place on every serious search pratitioner’s bookshelf.

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