WSJ On Using Search To Build Brand

Your Ad Here, 10 Words Max from the Wall Street Journal (sub. required to read) looks at how
search ads are being used to boost branding rather than to generate sales directly. Intel is just getting its name out with search. Pitney Bowes is said to be trying to build
mindshare among executives that later might become customers.

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A picture of Caroline Reynolds, VP of Paid Search at iProspect, giving her presentation at the CMA Digital Breakfast.
Closeup on colorful umbrella. See-through sky and sun. Abstract Color.
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