WSJ On Using Search To Build Brand

Your Ad Here, 10 Words Max from the Wall Street Journal (sub. required to read) looks at how
search ads are being used to boost branding rather than to generate sales directly. Intel is just getting its name out with search. Pitney Bowes is said to be trying to build
mindshare among executives that later might become customers.

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Stock photograph of a person in a suit with Facebook likes in bubbles floating past. The person is raising their index finger to touch one of the bubbles.
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