MSN Search Champs: The Sequel

Last year, MSN Search generated some initial good buzz for itself — plus gained some product feedback — by inviting a number of bloggers and others to
take part in its "Search Champs" program. Search Champs V2 gets going this month.

An announcement from MSN is here: Announcing Search Champs v2. Robin Good,
a returning champ, gives a rundown on the 33 people that have been invited plus a nice refresher from his perspective about the program:
Search Champs 2 Launches Officially: Here’s The List!. The list includes
several women this time, a lesson learned from bad publicity after after only one was invited last time:
Microsoft’s Search Champs A Man’s Club?

From a search marketer perspective, Greg Boser and Todd "Oilman" Freisen will ensure that representation of "black hat" SEO is in attendance, while
Shari Thurow and Derrick Wheeler will bring "white hat" or content driven search marketing perspective to the table. On the more researchy side of search, the group counts
Patzwaldt Klaus and Dr. Elizabeth D. Liddy. Other search marketers include Mauro Lupi of Ad Maiora, Stephanie Leffler of MonsterCommerce, Matt Paines of XSEO  and
Jennifer Slegg of JenSense.

For further background on the program, see also from us Robin Good’s Search Champs
and More From The Microsoft Search Champs.

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