Surfing Seasonality With Search Marketing

In Seasonality and SEM Campaigns from ClickZ, Fredrick Marckini looks at how search marketers
need to react to seasonal and season-like events, in order to catch a growing wave of interest, rather than see other marketers surf past you on it.

Related reading

A picture of the first slide from Greg Gifford's Brighton SEO presentation, featuring a movie still of a man in a racing car with the words "Marketing to Local Businesses" across it in orange, and below, "Moving beyond local SEO to win the visibility race" in white text.
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