Retaining Your In House SEM People

Those who are good at search marketing are in great demand. So if you’ve got a good in-house SEM person, how do you keep them from jumping ship? Patricia Fusco at ClickZ in How to Retain a Good In-House SEM Professional
offers suggestions beyond just keeping them well paid.

Related reading

Image of a person typing on a laptop with paper and pens by the side, and a variety of different analytics icons sketched above it, such as graphs, charts and a clipboard.
Simple Share Buttons