Price of Search Ads Increases 9% in March

John points us to this Media Post article and chart about the latest Fathom Online Keyword Index. According to Fathom, paid search listings increased 9% last month to an average of $1.75.

The average cost of keywords–which had fallen during the first two months of the year, after rising steadily from September through the holidays–now exceeds last December’s $1.70 by about 3 percent. Matt McMahon, Fathom Online’s executive vice president-corporate development, attributed the upswing in keyword pricing to seasonal shifts in ad spending.

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