Both Revolution and Netimperative report that 192.com, an online directory enquiry service from the UK has just relaunched. The online directory enquiry used to rely on subscriptions for revenue but will now rely on advertising. Some “extended” information is still available by subscription but it’s even possible to earn credits to view the data for free.
Revenues, previously generated by subscriptions, will now be focused on online advertising via a new priority listings product, which enables listed businesses to pay to appear at the top of the search results.
Four categories of search are available and available from tabs on the 192.com home page:
Need an aerial view of a location? 192.com now offers aerial views for many UK locations. Here’s an example.
The content that 192.com searches (they claim about 130 million entries) comes from a variety of sources including BT, Thomson, Dun & Bradstreet and the Electoral Roll.
The firm has also introduced a web-based mobile phone tracking system, ?Phone Track?, targeted at parents wanting to keep an eye on their childrens? whereabouts.