Local Search Goes to China

The local search boom is truly global in scope.

Baidu.com, the large web search engine from .CN that Google is a minority investor in has announced a partnership deal with the China Telecom Yellow Pages.

Baidu spokesperson Mr. Sheng Bi says, “Shanghai’s tele-information center receives over 300,000 phone calls a day, which evidences the enormous need for local search. This partnership will allow Baidu to integrate China Telecom Yellow Page’s national business listings into Baidu’s local search results, making local search on Baidu more practical and reliable.”

Hmm, you’ve got to think that Google Local China and Yahoo Local China are coming soon. Mobile versions too!

More in this news release.

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