Yahoo Acquires TeRespondo Latin American PPC Search Network

Yahoo has acquired TeRespondo, a Brazillan PPC search network that plays in the Latin American market.

Clickz’s Kevin Newcomb writes in the article: Yahoo! Buys Brazilian PPC Search Network, that the terms of the deal were not disclosed.

Overture opened an office in Brazil in October 2004 and has built a distribution network that includes Yahoo, Cadê?, IBest and Bondfaro. It will now include all the sites in TeRespondo’s network, including MSN Brazil, UOL, IG and Buscapé audience. The company provides each advertiser with a full-service account manager to translate and review client keywords and phrases to make sure they are relevant and effective for a Spanish-speaking audience.

Related reading

A person typing on a computer, on which is displayed the word "blog".
The word INFLUENCER in bold wooden block capitals against a brown and blue wood background.
Simple Share Buttons