Search Is Also Navigation, So Brands — Are You Well Represented?

It’s been long known that searchers don’t just use search engines to find things but also depend on search to navigate to sites of interest. Search can be a sort of warp
drive to get you to that site whose URL you can’t remember or that you find too bulky to type into the address bar.
Getting From Point A to B With Search from Gord Hotchkiss at MediaPost
revisits the issue of navigational queries and how they may impact brand owners not properly indexed by search engines.

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