PPCPortfolio Approach To SEM

Portfolio Approach To SEM

Building and Managing an SEM Campaign, Portfolio Style from Kevin Lee at ClickZ looks at why
you might treat the terms you’re after as a "portfolio" of terms that all help average each other out, in the end. Some may be big winners; you might have some losers, but
life is easier without having to get to granular. Sound great? Kevin goes through some questions to ask to decide if it’s suitable to you.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y