Knowing The SEO Experts

How expert is your search expert? Search expert Shari Thurow aims to help you figure that out in
Identifying SEO Experts, Part 1: Beginners
at ClickZ, the first of a three part series. What’s a beginner — or perhaps better, someone with the foundations of being an
expert? Try her mom test. If they can write a good essay that integrates 10 key terms, they’ve got the makings of being an expert.

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A picture of the first slide from Greg Gifford's Brighton SEO presentation, featuring a movie still of a man in a racing car with the words "Marketing to Local Businesses" across it in orange, and below, "Moving beyond local SEO to win the visibility race" in white text.
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