SEM 2.0 For Search Discussions Via Email

Before search forums, it was mailing lists that search marketers used to talk with each other. In particular, I-Search was a venerable institution that sadly died as forums
finally overtook it. But last year, the last I-Search moderator Andrew Goodman decided to give
mailing lists another go. SEM 2.0 was launched. It’s built up steam since then and worth a subscription. It won’t
replace forums for many people. However, the list has shown that discussions via your inbox can still thrive.

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A photograph of an advert for Google Voice on the London Underground, at the station Gloucester Road. The poster spells out the stop name as it's pronounced, "glos-tuh rode", and underneath reads, "Say it to get it. Google voice search for mobile".
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A graphic showing the old Google logo superimposed over a faint search results page.