Search, Local Newspapers Pulling National Newspaper Advertisers

Newspapers Find National Ads a
Tough Sell
is an interesting look from the New York Times on how US national advertisers are apparently pulling away from nationally distributed newspapers. Why? One
reason seems to be that if they want to reach nationally, they do so and in a more targeted way via search engines. But local newspapers seemed to be doing much better, given
that they continue to provide a targeted audience, in a geographic sense.

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