Gaming Local Search Reviews: Part 2

Earlier this month, I pointed out an article about local search and the merchant review systems often
offered in them. Will we see these abused or gamed? Yahoo! Local Reviews Biased has Barry Schwartz at Search
Engine Roundtable doing exactly that, to give his company a positive review, in a test at how the system works. Barry then immediately turned himself in to Yahoo, and to its
credit, the review was promptly removed. But down the line, will see campaigns to skew reviews that aren’t easily spotted?

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