Fastclick Unveils Contextual Search Ad Program

The Media Post article, Fastclick Takes On Google With Contextual Ads, offers a look at the new FastClick program that launched yesterday.

As expected, online ad network Fastclick Monday began offering contextually relevant text ads–similar to Google’s AdSense–to its publishing and advertising clients…Fastclick’s entry into contextual search advertising and its initial public offering announced last month are directly related, analysts speculated. “Investors are now going to look to Fastclick to make sure they have a full quiver of arrows,” said Gary Stein, a Jupiter Research analyst. “It’s important that any company can round out all of their capabilities.”

Related reading

The word PREPARED is written on a blackboard with the UN crossed out. A hand is underlining it.
A hand holding a transparent piece of plastic or glass, with the Google logo superimposed onto it.
Simple Share Buttons