It’s always good to see some of the newer names in web search getting the mainstream notice that they deserve. This is the case in three recently published articles in Fortune that profile Clusty, Answers.com and Snap:
- Will Clusty Be the Next Google?
- Will Answers.com Be the Next Google?
- Will Snap.com Be the Next Google?
I realize that Google is the search service with the greatest mindshare and using the name makes for a very noticeable headline. Nevertheless, I don’t think constantly comparing every other search tool to Google is always the best idea. Let Clusty be Clusty. Let Answers.com do what they do best. The same with Snap. They all offer services that Google doesn’t. Perhaps their biggest challenge for these companies is getting the word out about what they have to offer during a time when so much of the press only wants to talk about one or two companies. Clusty offers dynamic clustering (they also license their technology it to any company that wants it), Answers.com is a vertical that offers info for certain types of searches and actually works with Google. Snap offers both a unique interface and pay-for-performance ad program.
Thanks to S.C. for the news tip.
Related reading
Five easy tips to improve the creative assets for your next campaign
Wrike’s Creative Survey Report uncovers some hard truths about creative and marketing teams, including which teams are most difficult to deal with on a day-to-day basis and other challenges creative managers and individual contributors face today.
Key takeaways from Google’s latest algorithm update
We're looking at Google's latest algorithm update.
The evolution of search: succeeding in today’s digital ecosystem – part 1
During the last decade, technology has shaped our world dramatically. Marketers had to find new ways to connect with their audience while search engines have also reached a turning point.
Search trends 2018: what can marketers learn?
Jason Tabeling has spent 9 years monitoring 50 search terms across five verticals to monitor to see how many times the same brand appears in paid and organic listings. Here's what he found.
