New travel search engines are growing in popularity, but they’ve got a long way to go to rival the share established players have.
Hitwise: Meta Travel Engines Show Gains from MediaPost covers how stats from Hitwise
show new meta travel search engines like Kayak, Farechase and Mobissimo, along with Cheapflights, have a 3 percent share of visits for those going to "travel agency" sites.
Expedia, Travelocity, Orbits, Yahoo Travel and CheapTickets have a 60 percent share.
General search results from Google and Yahoo were also shown to be sending the new players lots of traffic. To me, that’s not a strength. Ultimately, if a search engine has
its own travel search engine (Yahoo does; Google could), it makes more sense to route people into that service rather than making them search, then sending them off elsewhere
to do a search again. A Hitwise press release on the data provides more stats, include top
terms driving traffic to the travel sites.