Writing for Search Engines… and Users

Time and again we see people obsessing over web page copy, attempting to achieve some sort of magical “keyword density” or other elusive goal that will somehow cause a search engine to assign a top ranking to a page. Too often, this focus on writing for a search engine obscures the true purpose of a web page: to appeal to the human being who ultimately reads the page.

Today’s SearchDay article, Search Engines and King Content, features coverage of a recent Search Engine Strategies session where the emphasis was on content that appeals to both search engines and users. By following the suggestions offered by the panelists, you’ll have a much better chance at overall success than by fussing endlessly with arcane search optimization methods that may end up leaving your web site visitors cold.

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