Don’t Blindside Disabled Users with Snarky SEO

If you’re using even seemingly harmless search engine optimization techniques, your pages may be perceived as spam or even worse by users relying on assistive technologies to view the web, writes Matt Bailey in today’s SearchDay article, Don’t Disable Your Site for Handicapped Users. Search engines may not penalize you, but you’ll almost certainly lose disabled users if you haven’t tested your site using assistive technologies. In fact, you may be doing the online equivalent of parking in a handicapped space—and may not even realize you’re being a jerk for doing so.

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A 404 error page from South West trains, with a miniature train going round the track in the shape of the numbers 404. The text at the top reads: OOPS! Looks like you got off at the wrong stop
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