The Google Exchange from MarketWatch looks at the possibility of Google
offering some type of advertising exchange service. In other words, beyond putting its own ads across the web, Google might also serve as an
AdBrite-like ad broker for others:
But imagine a more automated world in which online publishers place their inventory on Google’s exchange. Online advertisers could choose, in an a la carte format, where
they wanted to place their ads — whether they wanted to buy keywords across a number of sites, or if they wanted to simply choose a specific site. Google would sit in the
middle and take a cut of all the transactions.
The article is all pure speculation, of course. A Google rep is quoted, but declined to comment on whether Google would do this. But let me add some fuel to the fire in the
way of domain registrations by Google.
About two weeks ago, a holding company that Google has used to register names with in the past before moving the registration over to Google registered the following
domains that sound like they have some type of advertising exchange in the works.
Googlebuyers.com
also .info, .net, .orgGooglesellers.com
also .info, .net, .orgGooglelisting.com
also .info, .net, .orgGooglespaces.com
also .info, .net, .org
(This one seems a bit odd given that MSN’s blogging service is named MSN Spaces)
Whitepapers
Related reading
Search engine results: The ten year evolution
Look around at a macro-level to see the trends vs. always focusing on detailed keyword level optimizations. Trends to help put your strategy in context.
Five ways PPC customer support can help SMBs
The whole point of customer support is to understand your industry and business goals. Coaches meet you at your level of expertise and build up from there.
#GoogleDoBetter: The latest on internal issues at Google and Alphabet
June 19 sees protests from employees and activists at annual shareholder meeting, but outright rejection of progressive change from the board.
Google Sandbox: Is it still affecting new sites in 2019?
Google never confirmed its existence, but many SEOs believe that Google Sandbox exists. So, does it exist in 2019? If yes, how to avoid getting affected?
