Looking At Google’s In-House Ad “Poets”

Spotted via Search Engine Lowdown,
Search-Related Ads Rely on Poetry of Words, Numbers from the LA Times (free reg.
required) looks at Google’s in-house team of "maximizers" who work with clients to improve ad copy and performance.

Related reading

Virtual reality headset
An image from The Simpsons showing a yellow-fingered hand holding up a newspaper whose headline reads: Bumblebee Man Caught In Sting
product-reviewing
flat design mobile payments
Simple Share Buttons