Findory Now Offering “Personalized” Advertising

Greg Linden from Findory reports that the personalized news and weblog recommendation tool is now showing “personalized” advertising that’s not only based on the content of the page but also the “individual behavior” of the Findory user.

Just as Findory’s personalization engine matches content to interested audiences, our personalized advertising matches advertisements to interested people. After all, at its best, advertising is a form of content. It is useful when it is relevant. When it is not relevant, it is annoying. We firmly believe advertising should be useful, not annoying.

Findory’s personalized ad engine is powered with content from Google’s AdSense.

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