Gets More Funding

More dollars continue to fund search verticals.

The San Jose Mercury News article: $7.2 million in start-up’s 2nd round, reports that shopping search vertical has raised more than $7 million in a second round of funding.

The investment is led by the Transcosmos corporate venture capital group, with participation from Silicon Valley angel investors Ron Conway and Bob Bozeman. will use the money to work on a price comparison shopping service, to be unveiled this summer, the company said.

Here’s an overview article about that SearchDay published in April.

From the article:

The [] crawler automatically identifies and categorizes web content, indexing only shopping related information and discarding other types of content. also uses human editors to further refine its index. “Before we push our latest index into production, our researchers identify authoritative and highly rated pages, and these are given preference in ranking and crawling,” said Yeogirl Yun,’s founder, chairman and CTO.

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