Yahoo and Google Rewrite the Information Industry Playbook, Divert Ad Revenues from Newspapers

Information industry consulting firm Outsell has published a new study about how Google and Yahoo have “rewritten the information industry playbook.”

Outsell wrote that Google and Yahoo! are “clearly diverting advertising revenue” directly from the newspapers and magazines owned by the 10 largest information companies. In fact, Outsell found that the newspapers owned by the New York Times Co. are struggling as the industry in general tries to “recapture ad revenue growth and young audiences.”

More info in the Media Post story: Report: Google, Yahoo! Taking Ads From Newspapers.

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