We’ve read plenty about Yahoo’s interest in offering new and original content (in many formats) on their service. Today, the International Herald Tribune/New York Times reports that Yahoo is now offering new, on-demand webcasts of a live concert music program called Pepsi Smash. What makes it more interesting is that this program failed when it aired on the WB last year.
Yahoo hopes “Smash” will also be helpful in promoting it’s digital music offerings.
As a program on the WB network, “Smash” attracted an average of just 1.3 million viewers in eight episodes last summer…For the Internet, “Smash” is, in essence, being revived as a cluster of short segments provided on demand, many lasting less than four minutes. “You’re sitting at your computer, you can click away, you can do other things, you think short and to the point,” said Dave Goldberg, vice president and general manager of Yahoo Music. “People getting it right away is really important.”