Empas Corp., the operator of search engine Empas, launched a new search tool early last week that allows users to access content from rival search engines such as Naver, Daum, and Yahoo! Korea. “Our new search tool is the industry’s first product to be developed using algorithms for searching content from Weblogs and other user-created content. The search results provide the users links to the Web sites where the information can be found, benefiting both Internet users and Web companies,” said Empas chief executive Park Seok-bong…Korean Internet companies, including NHN [the provider of leading engine Naver], reacted nervously to the move, accusing Empas of being a freeloader. NHN said it will block Empas from accessing its database and even hinted at filling a lawsuit.”
Google is also trying to increase market share in Korea. Recently, Googler’s hit the road in Korea visiting universities
aboard the Google Bus.