Yahoo & Google Paid Programs Compared

Yahoo SM vs. Google AdWords from Search Engine Guide is a short summary covering some differences
between buying paid listings with Google versus Yahoo. If you’ve been doing this for a while, there’s no major surprises. But it has some nice highlights. Be wary of the claim
about Google conversions being better, however. This seems based on one single ad campaign. Your own mileage may vary and dramatically so.

Related reading

i_fought_the_law
adblock-plus
email chart
gopro
Simple Share Buttons