More On AOL’s SEO/SEM Campaign

AOL.com’s Search Effort: Music Visitors Up, So Are Keyword Prices from MediaPost
is an update on the story we blogged earlier, that AOL is to do a significant search marketing push to drive
traffic to its site. Carat Interactive is heading the campaign and comments in the story. Another follow-up story,
Paid Search a Footnote in AOL.com Push
from ClickZ, noted briefly that the push is almost entirely on the free SEO side, rather than through buying search ads. The
MediaPost article gives some examples of this, as well as how keyword buys from AOL are pushing up the cost of music terms.

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