Should You Trust Those Alexa Stats?

Everyone loves stats, and Alexa is a great place to get popularity data about your site for free. But is it accurate? If you’re doing well, who cares! Actually, I do care
— and I’ve always felt the Alexa data was a rough guess about anything, at best. Wow My Alexa Ranking is Great!
Should I Trust It?
from Aaron Wall at SEO Book today takes a look at why he’s dubious on them, as well.

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