Want to understand how PageRank will build between pages you link? Only Google actually knows how that works. There’s been so much tinkering and tampering with what they do
since the original PageRank formula was published years ago that using that equation to understand what happens today is like teaching sciences with a textbook that’s hundreds
of years old.
Nevertheless, that’s all PageRank Decoder has to work with — the old formula. Spotted
via Search Engine Roundtable, this Flash-based application lets you link between actual pages to guestimate
(strong on the guess) how things might change. Further comments on the tool from Search Engine Roundtable and
For a nice, healthy and recent debate on how much we can really know about PageRank calculations, I recommend reading our
Revisiting whether PR is lost when adding pages to a site thread on the Search Engine Watch Forums. For
a reminder that it’s anchor text rather than PageRank to worry about, see the How Important Is Page Rank?
thread. Other factors come into play, as well, as What Factors Other Than PR Determine Google Rank?
covers.
Related reading
Mystified by martech? Introducing the ClickZ Buyers Guide series
Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers.
How to set up ecommerce tracking in Google Analytics
Even though most web professionals and marketers know about Google Analytics, not many understand how they can fully unlock all the power ... read more
8 key Google Analytics reports for SEO
Google Analytics is a treasure trove of insightful data - and it’s free. However, with so much data available at our fingertips, it can be a bit of a minefield, and most people only scratch the surface. In order to continually build on and improve your campaign, you need to pay close attention to the nitty-gritty of your data.
Inside Google’s new Search Console: What’s new, what’s the same, and what’s still to come?
Earlier this month, Google rolled out the beta version of its new and improved Search Console to all verified users. Now that the revamped Search Console is finally here, what shiny new features does it boast, what is more or less the same, and what functionality are we still awaiting with bated breath?