Comparing The Google & Yahoo Business Cultures

Google vs. Yahoo: Clash of cultures is similar to other stories we’ve seen
before, looking at culture differences in how Google and Yahoo operate. In the end, the story concludes Yahoo is more in tune with Madison Avenue big brand types, while Google
is more of a mega-classified ads company. Of course, the analyst saying Google’s all search sounds like he buys into the "contextual is search" argument. When you’re
contextually delivering CPM-based graphic ads on web sites, that’s hardly "all search" in my book. For those other similar stories, check out
Google vs. Yahoo Story on CNBC and More on
Google vs. Microsoft
and The Google/Yahoo Rivalry in 2005 and
Yahoo Has Google’s Mojo: Round Two.

Related reading

A photograph of an advert for Google Voice on the London Underground, at the station Gloucester Road. The poster spells out the stop name as it's pronounced, "glos-tuh rode", and underneath reads, "Say it to get it. Google voice search for mobile".
Google_Display-ads-for-a-mobile-first-world_600
Google I O 2016 on Google
A graphic showing the old Google logo superimposed over a faint search results page.