Pay Per Call May Rise To $4 Billion In 2009

Kelsey Group: Consumers, Click Fraud Will ‘Compel’ Pay-Per-Call Adoption from MediaPost looks at a new Kelsey Group report projecting that
pay-per-call revenues may grow to between $1.4 and $4 billion in the US by 2009. Currently, they amount for a "negligible" amount of paid search spending. The report also
speculates that if click fraud concerns grow, some advertisers might consider pay-per-call as an alternative. Of course, online merchants might more likely look to doing
something like revenue sharing or cost-per-acquisition deals. More about the report directly from Kelsey here.

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