Offline Marketing Generates Search: Were You Prepared?

No Search Is an Island is the first installment of iProspect founder Fredrick Marckini’s new monthly
column for CMO Magazine. In it, he covers why offline marketing activities create searches and how savvy marketers understand this and are prepared to best tap into that
traffic. If you’re doing offline marketing, be sure you’re keeping your search marketing people in the loop, as he suggests.

Related reading

A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
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