Yahoo Testing Behavior Targeting Of Ads
Spotted via InsideGoogle,
Yahoo Tests Behavior-Based Content Ads from AdWeek covers Yahoo testing ad
placement on web pages outside of Yahoo own site through behavioral tracking, in a partnership with Revenue Science. It’s not clear how the system works. It could be that
someone is considered interested in a topic like "cars" based on their surfing habits to car web sites, which might result in them being shown paid listings being targeted to
that word. Alternatively, Revenue Science could be making use of Yahoo search data and delivering ads based on what someone has recently search for at Yahoo, similar to what
AlmondNet does. For more on that, see New Search Behavioral Network Launched.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now