Cost Per Action Ads At Snap

Kevin Ryan offers a few thoughts on how cost-per-action ads work over at Cost per action? Yes, you decide what action you want to pay for — a click or an actual
acquisition — and bid accordingly. More details from Snap here. The system rolled out at the
end of February, as covered in this press release (PDF file).

Related reading

Five ways to target ads on Google that don’t involve keywords
small budget guide to testing ad copy, landing pages, and more
keyword research tools you can use for free
Five ways PPC customer support can help SMBs