Cost Per Action Ads At Snap

Kevin Ryan offers a few thoughts on how cost-per-action ads work over at Cost per action? Yes, you decide what action you want to pay for — a click or an actual
acquisition — and bid accordingly. More details from Snap here. The system rolled out at the
end of February, as covered in this press release (PDF file).

Related reading

top skills PPC paid search SEM 2019
ppc advertising questions boss
google ads conversion rates by industry