Eyetracking Study Reveals How Users View Google

Last spring, search marketing firms Enquiro and Did-It collaborated with Eyetools, a specialist in eye tracking technology, to study how users interacted with Google search results. They found tangible evidence to support the widely held view that top-ranking search results get the most attention from users, and that lower-ranking results are all but invisible to most people.

Today, Enquiro has released a comprehensive report describing all of the findings of the study. It’s a fascinating read, packed with useful information for search marketers. Today’s SearchDay, Keeping an Eye on Google reviews the report and provides details for downloading a sample and how to acquire a full copy of the report.

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A screencap from CollegeHumor's 'If Google was a guy' series, showing a balding Google behind a desk arguing with an elegant-looking woman, as Siri, who has a silver microphone in front of her.
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