Eyetracking Study Reveals How Users View Google

Last spring, search marketing firms Enquiro and Did-It collaborated with Eyetools, a specialist in eye tracking technology, to study how users interacted with Google search results. They found tangible evidence to support the widely held view that top-ranking search results get the most attention from users, and that lower-ranking results are all but invisible to most people.

Today, Enquiro has released a comprehensive report describing all of the findings of the study. It’s a fascinating read, packed with useful information for search marketers. Today’s SearchDay, Keeping an Eye on Google reviews the report and provides details for downloading a sample and how to acquire a full copy of the report.

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A photograph of an advert for Google Voice on the London Underground, at the station Gloucester Road. The poster spells out the stop name as it's pronounced, "glos-tuh rode", and underneath reads, "Say it to get it. Google voice search for mobile".
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Google I O 2016 on Google
A graphic showing the old Google logo superimposed over a faint search results page.