Last spring, search marketing firms Enquiro and Did-It collaborated with Eyetools, a specialist in eye tracking technology, to study how users interacted with Google search results. They found tangible evidence to support the widely held view that top-ranking search results get the most attention from users, and that lower-ranking results are all but invisible to most people.
Today, Enquiro has released a comprehensive report describing all of the findings of the study. It’s a fascinating read, packed with useful information for search marketers. Today’s SearchDay, Keeping an Eye on Google reviews the report and provides details for downloading a sample and how to acquire a full copy of the report.