White Hat – Gray Hat – Black Hat

White Hat Now In The Cesspool? over in our Search Engine Watch Forums has members debating whether
staying within search engine guidelines can still be effective in gaining rankings. Meanwhile, Is Black Hat
SEO A Form Of Hacking?
also in our forums has members debating whether going outside those guidelines is the equivalent of hacking a search engine. Love these type of
debates? Then you’ll love this list of other material, which I also posted in the Black Hat thread:

Related reading

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A picture of a spider diagram drawn in red marker in the foreground, with the word SEO in the middle and other terms leading off it: marketing, keywords, strategy, metadata, design, backlinks, intuitive. A blurred person in the background is holding the marker, writing the diagram on what appears to be a clear glass pane.
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