The mixed messages of paid inclusion are still a hot point with me, even though I feel the issue has largely diminished for many others. So, it was nice to see Yahoo Paid Inclusion: Is this Story Authentic? from Andrew Goodman over at Traffick looking at the issue. He does a compare and contrast of “benefits” versus the “reality” for search marketers that don’t leave you feeling warm and fuzzy. See also from me Yahoo Reawakens The Paid Inclusion Debate, The Paid Inclusion Dinosaur and Going Beyond FTC Paid Inclusion Disclosure Guidelines from last year and The Mixed Message Of Paid Inclusion from 2002.
February 7, 2016