Blending Local Search with Social Networks

A major trend in search, especially in the local search arena, is to include user-created content in addition to “official” listings for businesses and services. While established players like Citysearch, Yahoo and Google are all embracing this approach, a site called Judy’s Book takes the idea a step farther, allowing you to share local recommendations and reviews with select friends or groups. Today’s SearchDay article, Local Search, From Locals, has more.

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A picture of the first slide from Greg Gifford's Brighton SEO presentation, featuring a movie still of a man in a racing car with the words "Marketing to Local Businesses" across it in orange, and below, "Moving beyond local SEO to win the visibility race" in white text.
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