Search Branding: You Want It, But How To Measure?

Search Branding: Loving the Clicks That
Don’t Convert
from Gary Stein at ClickZ looks at how many marketers say search has a branding goal for them but still fail to figure out ways to measure if this is
happening. Gary then offers some tips on how to do so, such as establishing a "beacon" conversion event to ways to measure a building relationship.

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Image of a person typing on a laptop with paper and pens by the side, and a variety of different analytics icons sketched above it, such as graphs, charts and a clipboard.
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