Search Branding: You Want It, But How To Measure?

Search Branding: Loving the Clicks That
Don’t Convert
from Gary Stein at ClickZ looks at how many marketers say search has a branding goal for them but still fail to figure out ways to measure if this is
happening. Gary then offers some tips on how to do so, such as establishing a "beacon" conversion event to ways to measure a building relationship.

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Hands holding smart phone with search engine optimization (SEO) concept on screen.
A hand holding a white smartphone, with the words 'What can I help you with?' displayed on the screen.
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