Integrates Product Research, Comparison Shopping

As useful as specialized shopping search services are, most of them are focused primarily on comparison shopping, or helping you find the best deal for a product. This means you need to have a fairly clear idea of what you’re looking for before they’re very useful. Sure, most shopping sites help somewhat with the research process that occurs prior to active shopping, but in many cases you also need to turn to the web or other sources of information to really learn enough to make the best purchase decision., which launched last April as a shopping research engine, has added comparison shopping tools to the search results you get with its 3.2 billion page shopping search index. It’s a powerful combination, making it easy to shift between product research and comparison shopping, all in one place. Today’s SearchDay article, Offers Comparison Shopping, takes a closer look.

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