Is This Considered Interactive Advertising?

Calvin Klein unveils a bottle full of models in the middle of Times Square today.

With both the temperature and the humidity index spiking into the 90s, isn’t it nice to know those of us within walking distance of the spectacle who feel the need to see it can do so online, just as cooly and conveniently as anyone else?

UPDATE: OK, so the event is live and photos are up. Who’s not livecasting the bottle? That would be the CK One Billboard site, folks. Nothing comes between me and my Calvins — except consumer-generated media.

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Stock photograph of a person in a suit with Facebook likes in bubbles floating past. The person is raising their index finger to touch one of the bubbles.
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